Business Survival 101: Your Competitive Advantage

Business Survival 101: Your Competitive Advantage

http://www.briantracy.com/blog/sales-success/competitive-advantage-differentiation-strategies-unique-selling-proposition/What do you do or offer that makes your products or services superior to that of your competitors? To survive and grow, every product and service offering must have some clear, distinct competitive advantage over its competitors in the marketplace. Discovering, developing and promoting your area of uniqueness, is the most vital factor in market leadership and superior profitability. This is sometimes called your unique selling proposition. It is something that you offer that your customer values, that no other competitor can offer and which makes your product or service a more attractive choice than anything else that is available. Check out the full story

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  1. Pingback: Business Survival 101: Your Competitive Advantage | Fingers Resources 4 Oct, 2014

    […] Business Survival 101: Your Competitive Advantage What do you do or offer that makes your products or services superior to that of your competitors? To survive and grow, every product and service offering must have some clear, distinct competitive advantage over its competitors in the marketplace. Discovering, developing and promoting your area of uniqueness, is the most vital factor in market leadership and superior profitability. This is sometimes called your unique selling proposition. It is…Read More From Fingers Resources […]