The Money is in the Message

The Money is in the Message! Im a marketing fanatic as many of you know, so I try to appreciate great ideas communicated brilliantly when I see it. Youll never have to worry about that with us, Verizon basically said, with commercial after commercial of the same Verizon field test guy in the most remote areas of the country still being heard, still good. The number of Verizon subscribers jumped from 32.2 million at the start of that campaign in January 2002 to 43.8 million in two years. Check out the full story

Image credit